World’s first advert-only TV station

July 23, 2004, 4:21 pm

Hmm… an advert-only channel? Because of my habits to start switching between TV channels when ad is coming, it will be skipped all the time :-D
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LONDON (Reuters) - Has television become so bad that viewers will shun the programmes to watch nothing but advertisements?

Programmers will soon find out when the world’s first channel devoted exclusively to adverts launches in September, allowing viewers to tune in 24 hours a day to their favourite 30-second spots for Guinness, Walkers and Yellow Pages.
[ … skipped to the last sentence … ]
And just to make sure viewers have time to get up and make a cup of tea, the Advert Channel also will have nine minutes of paid advertising per hour.
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